Last updated: April 2026
FetchFashion is a free AI-powered visual search tool that identifies clothes from any photo and shows where to buy them across 1,000+ online retailers worldwide. Users upload a screenshot from a TV show, social media post, or real-life photo, and the AI returns matching products with prices and direct purchase links. Available in 4 languages with 5 free searches per day.
You see an outfit you love in a TV show, a movie, or on someone walking past you. You screenshot it. Now what? You spend thirty minutes scrolling through stores, trying to describe a neckline you don't have a word for, hoping Google understands "that black dress from Wednesday."
FetchFashion solves that. Upload any photo and our AI identifies every piece in the image, then searches across 1,000+ retailers worldwide to find where you can actually buy it. With real prices, real links, real stores.
FetchFashion combines multiple AI models. We use visual search to find exact matches, language models to understand garment descriptions, and Fashion-CLIP (a neural network trained specifically on fashion) to index and match products by visual similarity. The result is a search engine that actually understands clothes, not just pixels.
Our blog is written by Luna, a tattoo and makeup artist with an eye for costume design and screen fashion. She breaks down the outfits that make you pause a show, then runs them through FetchFashion to find where to buy the pieces. No sponsored content, no brand partnerships dictating what she writes. Just genuine fashion obsession and honest results.
FetchFashion offers 5 free searches per day, no sign-up required. If you need more, our paid plans start at €7.99/month with up to 600 searches.
Questions, bugs, or just want to say hello:
FetchFashion is a free AI visual search tool that identifies clothing from any photo or screenshot and finds where to buy it across 1,000+ retailers worldwide. Free users get 5 searches per day with no sign-up. The platform works in 4 languages (English, Spanish, French, German) and shows prices in your local currency.
FetchFashion was built by Miguel and a small team in Andalusia, Spain. It is a bootstrapped, independent project, not venture-backed. The team focuses on engineering, fashion data, and AI research. We work directly with retailer feeds and affiliate partners, with no external investors steering product direction.
Yes. FetchFashion is GDPR compliant, hosted on Cloudflare with TLS encryption, and never sells user data. Free searches require no sign-up or personal information. Uploaded images are used only for the search itself and not retained for training. Payments are processed by Stripe; we never store credit card numbers.
FetchFashion is based in Andalusia, Spain. The company is fully remote-friendly but operates from southern Spain, where the founding team is located. As an EU-based service, FetchFashion follows European data protection rules (GDPR) and is built primarily for a European audience, expanding globally.
FetchFashion earns through two streams: paid subscriptions and affiliate commissions. Free users (5 searches/day) are funded by Starter (€7.99/month) and Pro (€14.99/month) subscribers and by small affiliate fees from retailer partners when users buy through our recommended links. The price you pay never increases because of affiliate links.